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The poster for the 61st edition is the first in a series that will play on the image of the Festival’s new leopard, created by the agency Jannuzzi Smith.
The poster for 2008 was conceived of as a tribute to the leopard created in 1968 by the Ticino sculptor Remo Rossi: the animal’s pose, the curve of his spine, as well as the proportionate size of body and head, draw inspiration from the famous statuette awarded to the prize-winning films. A real-life leopard, both elegant and slightly menacing, is the basis of the Festival’s new visual ID, launched in 2007, on the occasion of the event’s sixtieth birthday. Responding to the name of Chota, the actual leopardess lives in a sanctuary in the countryside north of Oxford, England.
The work of design agency Jannuzzi Smith, founded in London in 1994 by Michele Jannuzzi and Richard Smith, is characterised by innovative use of new technologies applied to the various fields of cross-media communication. The Sunday Times numbered Jannuzzi and Smith amongst their ‘Hot 100 men and women who will be the movers and shakers, groovers and trendsetters of the next decade’.
www.jannuzzismith.com
